The TikTok algorithm can be confusing because there is no set of criteria that can be followed to ensure that a video will become popular. Having said that, there are strategies that both businesses and creators use to succeed on the app. Let's look at several ways that TikTok can help your brand succeed.
A younger generation has found their voices as content creators thanks to TikTok, which has quickly become one of the most popular social media sites in the entire world. Additionally, brands have established themselves on the app, which has completely changed the game for social media managers. It is not as easy as simply sharing videos across many platforms, and it necessitates strictly video content for one.
Since TikTok has been operating for a while, it has amassed useful content to support creators. Additionally, there are a few common strategies that users have discovered perform especially well on the app. You'll see that it's critical to carefully analyze the content orientation when looking at the top companies on TikTok.
You'll need to have a clear understanding of meme culture and the effectiveness of a hook. Above all, you should be aware that TikTok users are not potential customers for your company. Instead, they want to watch films that are relevant to the content they already know and love and that have been carefully crafted for them.
Your target market is different because Gen Z makes up almost half of TikTok's user base. The culture and purpose of the content you see are similar; while it may be instructive, motivating, and amusing, it stands out from social media marketing on other platforms. On TikTok, your company can be engaging with its current audience or even attracting new ones.
On TikTok, creating films that directly reflect your company is insufficient. In other words, merely outlining your offerings will probably not be effective. Instead, you should identify a compelling edge and create a distinctive brand voice. When it comes to creating a plan, one of the things you'll hear repeatedly is the importance of identifying and focusing on a specialty.
For example, a gym company could distribute exercise videos. But this subject is not precise enough. Given the abundance of fitness videos, this broad strategy might not be very effective. LinkedIn is a prime illustration of this. Even while it would seem out of place for TikTok to link to a professional social networking site, the business has found success by posting hilarious views on workplace pranks.
Brands have the chance to approach social media in this way from a completely different perspective. It calls for imagination and, more crucially, a leap of trust. Going off the beaten path can be challenging when a brand's reputation is at stake because there is no guarantee that it will be successful. The goal is to be original and to find your voice. However, great gain comes with danger.
With videos on TikTok reaching millions of likes and views, there is a lot of room for success. Of course, it's not just about brand recognition and exposure. Anyone who uses TikTok will tell you that the video material is frequently at least as fantastic as the comment sections. Engagement must therefore play a key role in your TikTok strategy.
It is crucial for brands to maximize the resources at their disposal. This is exemplified by TikTok for Business. With everything from TikTok advertisements to in-depth details about your account's success, this is tremendously beneficial in developing your brand and campaigns within the app's stated parameters.
It's crucial that you make the appropriate investments. While random films with obvious visual style frequently perform well on TikTok, you still need high-quality, well-lit material.
Once you have this down, you can concentrate on recording each day to maintain consistency. You won't need to plan too far in advance, especially if you don't have access to a social media calendar as you may for other platforms like Instagram.
The trend away from celebrity culture on TikTok is another difference we notice. Online creators have amassed a large following, so there is still room for influencers. Businesses can succeed by extending their reach through creator collaborations rather than taking on all of their marketing on TikTok.
Making a TikTok Shop is another business strategy. This is an intriguing and expanding aspect of social purchasing. To enable companies to advertise and sell their goods directly through the app, TikTok teamed with Shopify. There are numerous ways to accomplish this, including campaigns, creator partnerships, live videos, in-feed videos, and more.
You must also pay close attention to your rivals. This will inform you of relevant hashtags to use and current trends that you can later interpret creatively.
Businesses have the chance to share an unique side of their personalities on TikTok. You may succeed on the app by combining conventional marketing strategies with the tools and advice that TikTok users are picking up along the way. Play, interact, and have fun!
If you’re looking for an agency to assist with TikTok marketing and social media strategies, get in touch with Coded Mystery.
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