The Dubai 2020 (2021) Expo is a one-of-a-kind event, and it is this uniqueness that is attracting entrepreneurs, forward-thinkers, innovators, and information seekers to Dubai in October 2021. The Expo is a part of the World Expo, which began in 1851 and has since grown to become one of the most anticipated global events held every five years. The Dubai Expo was originally intended to take place in 2020, however due to the COVID-19 epidemic, it has been delayed for October 2021, with a completion date of March 2022. The event was first granted to Dubai in 2013, and since then, the gears have been turning, pavilions have been constructed, and themes have been chosen.
“Connecting Minds, Creating the Future” is the theme of World Expo 2020 (2021), with sub-themes of Opportunity, Mobility, and Sustainability. With such vital issues, the expo is expected to attract tens of millions of visitors from all around the world, with 190 countries taking part.
The statistics may make you feel overwhelmed if you and your company are planning to exhibit at Expo 2020 (2021) Dubai.
How do you stand out from the crowd and get the word out about your brand?
The importance of digital marketing and lead creation methods cannot be overstated!
Setting the right goals and implementing KPIs are critical for maximizing the event’s impact on your organization.
You will be able to measure the event’s success for your business and assure success throughout your time at the event if you have this in place.
When it comes to promoting your company or brand for events, setting SMART goals is critical.
The acronym SMART aids marketing teams in better comprehending how to accomplish event marketing success. This strategy aids them in achieving bigger achievements – in an efficient manner – by creating goals and KPIs.
Detailed: It’s worth noting that the more specific your team is when defining your event marketing objectives, the better.
Measurable: As previously said, it is critical to be particular when setting goals, and detailed goals that can be quantified are more effective. You’ll need mechanisms in place (like Customer Relationship Management systems) to track the direct impact of your campaigns, from social media reach to email open rates, lead conversions, and sales, among other things.
Achievable: There is a distinction to be made between ambitious and unrealistic goals. You must verify that the objectives you set are attainable. You can also select a “extra reach goal” that your team can work towards, which will stimulate them. But first, be sure you can achieve your primary objectives, and then work your way up from there!
Results: Rather than acts or activities, your goals should be able to assess results.
The Expo will have its own website with a list of all event stands, presenters, and other information, but you should develop your own website or landing page dedicated to your attendance. This is one of the first interactions visitors will have with your brand, and it should enlighten them about the services you provide.
You will receive more awareness and have a better opportunity to demonstrate your vision if you have your own web page dedicated to your presence at the expo.
The Expo website can connect back to your personal expo website and vice versa, assisting your company in achieving a good SEO position, supporting your company’s brand. As visitors look for information about what to expect at the exhibition, you’ll advance in the rankings.
Suggestions for your Expo 2020 website include:
Quality Information: Ensure that your website contains high-quality, relevant, and informative content, such as blogs, an about-us section, articles, and video content, among other things.
This can help you inform your audience while also improving your SEO, allowing you to rank better in the search results.
Maintain a consistent color scheme and tone throughout your event website to ensure it is authentic to your branding.
Countdown Clock: Why not add a countdown clock to your website to make it more interactive and exciting? This will build anticipation for when you’ll be displaying at the event and create a sense of urgency among people who want to go.
Improving the Search Engine Optimization (SEO) of your website:
Search Engine Optimization (SEO) should be a top emphasis on your event website, as previously indicated. SEO is described as increasing the quality and quantity of visitors to your website from search engines using a number of approaches, including on-page and off-page techniques.
On-Page Optimization: Check to see if you’re using the proper keywords and key phrases on your website, but don’t pack them into your text. You want your content to be of the highest quality and deliver useful information to your visitors – and stuffing keywords into it won’t help you do that – you’ll drive people away, and the search engines will notice and penalize your site as a result. It’s also crucial that you incorporate them in your page titles and meta descriptions.
Off-Page Optimization: This is where off-page optimization comes into play. Make sure your website connects back to the main event page; this will help you create brand authority and climb the search engine result rankings.
Although SEO is not an easy procedure, it is critical that it be included in your marketing efforts. Here’s where you can learn more about the importance of SEO and how it works.
Social Media Marketing: It’s critical that you use your social media networks to get the most exposure possible. Your social media platforms can be leveraged to build enthusiasm for the event and provide a tremendous chance for branding, public relations, and campaign performance measurement.
Best Practices for Using Social Media to Market Your Business at Expo 2020 (2021) Dubai:
When marketing your appearance at the expo itself, make sure to include the correct event hashtags. This will allow event attendees to learn more about your booth/brand on the day of the event.
Create engaging and visually appealing posts to promote the event, its stakeholders, and your company.
Marketing for Account-Based Events: It’s critical that you use your social media networks to get the most exposure possible. Your social media platforms can be leveraged to build enthusiasm for the event and provide a tremendous chance for branding, public relations, and campaign performance measurement.
Account Based Marketing is centered on identifying and targeting key accounts, or individuals or enterprises that are a perfect fit for your company’s services. This strategy can be used in your Expo campaign by targeting key businesses and individuals who will be present at the event. Personalize the campaigns you design for these people or businesses to ensure the best level of engagement.
Digital marketing is essential for retaining your company’s position at the Expo and for creating buzz about your brand and what you have to offer the general audience.
Coded Mystery, which was founded in 2010, has provided high-quality digital marketing services to hundreds of companies ranging from small startups to huge multinational corporations.
We can help you market your business and message during Expo 2020 Dubai as a digital marketing company based in Dubai with years of experience in the marketing industry.
Our objective is to assist forward-thinking businesses in growing, and we will do it by combining cutting-edge marketing, sales, and service technologies and methods to maximize your business opportunities.
Contact the Coded Mystery team immediately to start marketing your company for Expo 2020 Dubai.
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